I received an email from a high school student who’s doing a report on careers. He sent me a set of questions so that he might find out what it’s like to work in the field of ad copywriting. Here are my responses to his questionnaire:
1-What does your job entail?
Copywriters manage the written portion of advertising and marketing campaigns. We team up with graphic designers on creative projects such as branding initiatives, websites, brochures, email newsletters, ebooks, sales letters, magazine ad campaigns and much more. The designers choose and edit the images that will appear in the advertisements or marketing materials and the copywriters come up with clever wordplay to match.
2-What hours do you work?
If you work for a corporation or small business, then you work whatever hours that company dictates - typically, 9 to 5, or 8:30 to 5:30. When you work for yourself, you can set your own hours - but you do this knowing that the more hours you invest, the bigger you can grow your business and the more money you’ll make.