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In the last four days, I’ve worked on brochures for two of my clients which are designed to jump-start sales in a slow economy.
Not only is this a refreshing change from the gloom and doom news headlines I keep reading, but it’s a far more accurate portrayal of what’s really going on in the world of business.
People are still buying from and selling to each other, yes, it’s true. Being involved with real-life marketing for real-life companies helps put everything back into perspective. If you think that the economy just shriveled up and died, you’re wrong.
I’ve got one client (an ad agency) who I’m partnering with on a brochure for their client which offers “stimulus savings” on home improvement projects.
